GUIDES
Our Guides
Explore our library of expert resources. Learn the ins and outs of Lauf Order.
GUIDES
Catalog-to-Cart: Reduce B2B Ordering Friction with SKU-Linked PDF Catalogs
B2B buyers know what they want and often how it is coded. What they do not want is a slow ordering process.
GUIDES
PDF Catalog SEO and Best Practices: Structure, Text, File Size and Sync
A well-built PDF catalog helps in two ways: search engines and readers can make sense of it, and software can work with it.
GUIDES
How to Turn a PDF Catalog into a Shoppable Interactive Flipbook
A shoppable PDF catalog is a catalog your customers can browse like a normal document and buy from directly: each product code is a link, and a click shows live price and availability with an Add to cart button.
GUIDES
Shoppable Digital Flyers: Turn Promotional Leaflet Traffic into Online Orders
A shoppable digital flyer is a promotional leaflet where every product code is a link to live price, availability and an Add to cart button.
GUIDES
Why Product Catalogs and Flyers Still Matter in B2B and Retail Commerce
Product catalogs in B2B and retail have been declared dead more than once. Websites, marketplaces and product databases were supposed to replace them.
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